ferm LIVING

The name “ferm” comes from the phrase “ferm på fingerne,” mea - ning to be good with your hands. We think that, given the right tools, everyone can find their individual style and design their every day life. We know that you do it with love - and that’s what we do too. It’s Danish Design Made With Love. When Trine Andersen was decorating her new home back in 2006, she found herself frustrated that she was unable to find the wallpaper she wanted. So she did what any good graphic designer would do; she designed it herself. With an academic background in graphic design and work experience as an art director for an advertising firm, Trine already had an eye for patterns and the skill set to create exactly what she wanted. Encouraged by the quality of what she had made, she created ten designs and bought a booth to showcase them at Formland, the Danish interior fair in Jutland. Over the last ten years, ferm LIVING has spread from the walls all around the home so that now their products can be found in almost any part of a house - kitchen, living room, bedroom, office, bathroom or kids’ room. The essence of wallpaper - that ability to change a room - is something that continues throughout all the categories and products. Trine’s ability to create cohesive collections speaks to her growth as a designer as well as her understanding of how people decorate their homes today. Though the products may be vastly different - from a daybed to a cushion to a magazine holder - you can immediately look at these products and know, “that’s from ferm LIVING.” To create such a signature look is something that brands spend decades trying to perfect but it’s not surprising that ferm LIVING has managed to do it since nearly its inception. “We’ve grown very organically,” Trine tells me, “and that’s allowed for a lot of our success because it all felt natural to go on to the next step, then the next, and so on.”